Sometimes I look at the page stats of the site and find something interesting. Recently I noticed that you were all obsessed with a new Forerunner 245 (FR245) although that seems to be dying down a little now (looks like it’s landing in the next few months though along with the Forerunner 645…). I guess that was a pre-season peak when you wanted something new for the summer.
Today though, I saw something new. For the first time (I think) ever, Polar v800 replacement has overtaken Garmin edge in the interest charts. Yes, more people are looking for a new v850 or whatever it’ll be called than are looking for the Edge 1010. That’s weird. Not that Polar aren’t successful, they are, but Garmin are a behemoth and own the bike computer market so there are naturally more users there.
This means a few things. Firstly, as we are all painfully aware, Polar are WAY overdue with an update there. The v800 is a great device but in a world of Spartan and Fenix 5 it’s just starting to look a little sad and outdated. Secondly, if there are this many people searching Polar will be starting to lose loyal customers. People who are ready for a new toy only wait for so long, and masses of searches kind of indicate that we’re seeing people itching for a new toy. Those people may wait a month but they won’t be waiting until January (CES) that’s for sure.
Polar need to launch soon to let customers know they have a plan. It’ll be frustrating if the device isn’t quite finished or ready to ship, but the longer they wait the fewer customers there will be queuing up for the device. Let’s hope there’s something cool in the works at Polar, or at least something colour with all day oHR (as recently added elsewhere in their range). Hopefully Polar are testing the waters on those other devices before v850 launch to ensure bug free and fully featured firmware.