OK, so I messed up in predicting that Garmin would push out the Edge 1030 ahead of Eurobike. They didn’t. It is now here though, so we’ll move on and start raving about the new Polar at Kona…
I would argue that Garmin messed up even worse than I did in this case, though. On 23rd August, Wahoo announced some new features for their computers. No new device, but some significant catchup and levelling of the playing field. These devices are very compelling and are now probably the most serious competitor to Garmin. Add a colour screen and we’ll most likely see an exodus due to their reputation for great support and constant improvement.
Why does that affect Garmin? Firstly, it was announced before the Edge 1030 and before Eurobike so people were seeing it on its own and not surrounded by other noise. Secondly, looking at dcrainmaker.com there was then a gap of several days while Ray (presumably) prepared for Eurobike. That left the Wahoo news front and centre for 5 days. 5 days of people looking at the news. 5 days, arguably some of the highest traffic days while people check for Eurobike news, of nothing to look at but Wahoo. Clever peeps.
What happenned when Garmin did their big reveal the day before Eurobike? The news the Internet has been waiting for for well over a year? They got a couple of hours. Yup, another big competitor stole the front page a few hours later and put in a reduction in price on the Powertap P1 pedals, equaling the price of the just announced Vector 3. More importantly burying the news of the Vector 3 on all of the news sites.
It’s not just one site either, it’s all of them. Ray isn’t picking and choosing when to post this stuff, he posts when he’s told to post or he loses early access to products. He’s had the Edge 1030 for “quite a while”, enough to do a detailed review, and yet Garmin were only main news for a few hours. I’m sure the review will still get record traffic on the site, it’s a Garmin after all. The question, though, is why allow the opposition so much air time?